The Narrative Merchant

Idea Number One, then, is that culture always pays a price for technology.

by Casey ONeill @cponeill.com

The ONE IDEA All Successful Creators Must Master to Build Their Business, Create Great Content, and Grow an Audience!

Art matters. But art you can't sell will never be seen by anybody. So how do you strike the right balance?

November 25, 2025

How Intention Can Create Remarkable Focus in Your Work

The choice of what not to do is as important as the choice of what to do.

November 11, 2025

How Narrative Merchants Set The Price of Attention

Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.

October 29, 2025

We Need to Talk About Social Media Catfights. It Might Screw Your Brand.

Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.

October 23, 2025

Curated Experiences

Curating experiences will be the next value driver.

October 13, 2025

Random thoughts while working a day job you are not happy about doing. Wrote this after several people played the "main character" card too hard. How does the world function when we all think we are the main character?

October 04, 2025

The Creation and Capture of Value

How businesses create and capture value through every form of work, not just the final product.

September 04, 2025

Broken Windows

Technological change is our modern day version of Bastiat's Broken Window Fallacy. Let's explore why that is.

September 04, 2025

The Prediction Business

Businesses are in the prediction and risk business. No matter what, when running a business, there are going to be things that are known and things unknown.

September 04, 2025