The Narrative Merchant

Why Do We Forget So Much When the Internet Remembers Everything?

Social media makes it hard to forget and AI can suffer from "context decay", leading to worse reasoning and answers. What can we do about it?

Casey ONeill|March 02, 2026

When We Live In Our Memories

A personal essay written on a recent trip to the coast. No edits; pure scratch.

Casey ONeill|February 14, 2026

How Powerful Narratives Shape Our Reality Using Polarizing Triggers. Should You Fight Back?

Content was once king. Now distribution and audience rule. People with the biggest audience are now incentivized to distribute their narrative to anyone willing to buy it.

Casey ONeill|February 07, 2026

How These 3 Powerful Economic Ideas Nudged My Career In A Better Direction!

Why Switching Costs, Loss Aversion, and the Sunk Cost Fallacy can hold back your career and how to push past them.

Casey ONeill|January 24, 2026

Why Finding Your Edge Should Be a Top Priority!

Do you know what your edge is? Do you know how to discover it? Your edge is what sets you apart from the competition.

Casey ONeill|January 12, 2026

The ONE IDEA All Successful Creators Must Master to Build Their Business, Create Great Content, and Grow an Audience!

Art matters. But art you can't sell will never be seen by anybody. So how do you strike the right balance?

Casey ONeill|November 25, 2025

How Intention Can Create Remarkable Focus in Your Work

The choice of what not to do is as important as the choice of what to do.

Casey ONeill|November 11, 2025

How Narrative Merchants Set The Price of Attention

Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.

Casey ONeill|October 29, 2025

We Need to Talk About Social Media Catfights. It Might Screw Your Brand.

Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.

Casey ONeill|October 23, 2025

Curated Experiences

Curating experiences will be the next value driver.

Casey ONeill|October 13, 2025

Random thoughts while working a day job you are not happy about doing. Wrote this after several people played the "main character" card too hard. How does the world function when we all think we are the main character?

Casey ONeill|October 04, 2025

The Creation and Capture of Value

How businesses create and capture value through every form of work, not just the final product.

Casey ONeill|September 04, 2025

Broken Windows

Technological change is our modern day version of Bastiat's Broken Window Fallacy. Let's explore why that is.

Casey ONeill|September 04, 2025

The Prediction Business

Businesses are in the prediction and risk business. No matter what, when running a business, there are going to be things that are known and things unknown.

Casey ONeill|September 04, 2025