The Narrative Merchant

Idea Number One, then, is that culture always pays a price for technology.

Why Do We Forget So Much When the Internet Remembers Everything?

Why Do We Forget So Much When the Internet Remembers Everything?

Social media makes it hard to forget and AI can suffer from "context decay", leading to worse reasoning and answers. What can we do about it?

Casey ONeill
2

When We Live In Our Memories

When We Live In Our Memories

A personal essay written on a recent trip to the coast. No edits; pure scratch.

Casey ONeill

How Powerful Narratives Shape Our Reality Using Polarizing Triggers. Should You Fight Back?

How Powerful Narratives Shape Our Reality Using Polarizing Triggers. Should You Fight Back?

Content was once king. Now distribution and audience rule. People with the biggest audience are now incentivized to distribute their narrative to anyone willing to buy it.

Casey ONeill

How These 3 Powerful Economic Ideas Nudged My Career In A Better Direction!

How These 3 Powerful Economic Ideas Nudged My Career In A Better Direction!

Why Switching Costs, Loss Aversion, and the Sunk Cost Fallacy can hold back your career and how to push past them.

Casey ONeill

Why Finding Your Edge Should Be a Top Priority!

Why Finding Your Edge Should Be a Top Priority!

Do you know what your edge is? Do you know how to discover it? Your edge is what sets you apart from the competition.

Casey ONeill

The ONE IDEA All Successful Creators Must Master to Build Their Business, Create Great Content, and Grow an Audience!

The ONE IDEA All Successful Creators Must Master to Build Their Business, Create Great Content, and Grow an Audience!

Art matters. But art you can't sell will never be seen by anybody. So how do you strike the right balance?

Casey ONeill

How Intention Can Create Remarkable Focus in Your Work

How Intention Can Create Remarkable Focus in Your Work

The choice of what not to do is as important as the choice of what to do.

Casey ONeill

How Narrative Merchants Set The Price of Attention

How Narrative Merchants Set The Price of Attention

Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.

Casey ONeill

We Need to Talk About Social Media Catfights. It Might Screw Your Brand.

We Need to Talk About Social Media Catfights. It Might Screw Your Brand.

Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.

Casey ONeill

Curated Experiences

Curated Experiences

Curating experiences will be the next value driver.

Casey ONeill

Meandering Days

Meandering Days

Random thoughts while working a day job you are not happy about doing. Wrote this after several people played the "main character" card too hard. How does the world function when we all think we are the main character?

Casey ONeill

The Creation and Capture of Value

The Creation and Capture of Value

How businesses create and capture value through every form of work, not just the final product.

Casey ONeill

Broken Windows

Broken Windows

Technological change is our modern day version of Bastiat's Broken Window Fallacy. Let's explore why that is.

Casey ONeill

The Prediction Business

The Prediction Business

Businesses are in the prediction and risk business. No matter what, when running a business, there are going to be things that are known and things unknown.

Casey ONeill